Why Is Customer Relationship Management - 2249 Words

How and why is Customer Relationship Management (CRM) important to sports marketing managers? Introduction In the past two decades, huge marketing and mass marketing have been changed competitive landscape due to growing goods available for consumers. Proliferation of business activities would focus on customer relationship management, which is to achieve competitiveness (Chen et al., 2003). As the concept of customer relationship management has a significant change, there are a variety of CRM definitions depending on the angle of view. An important concept in customer relationship management is customer value. Customer value is the customer relationship to the enterprise s financial value. It can be reflected in the contribution margin or net profit. Customer value is widely used by enterprises to evaluate their marketing efforts. As mentions above, Kumar et al. (2012) have provided a new definition of customer relationship management refers to the collection, storage and analysis of customer information, and the results into the practice of enterprise decision-making process. This also pertains to the automation, enhancement and integration of core business processes, such as production, operations, sales, marketing and finance. The power of customer relationship management in its adaptability to further business, and even the performance of the entire business of any individual activities, business, and even the performance of the entire business of any individualShow MoreRelatedWhy Is Customer Relationship Management?1709 Words   |  7 PagesHow and why  is Customer Relationship Management (CRM) important to sports marketing managers? Introduction In the past two decades, huge marketing and mass marketing have been changed competitive landscape due to growing goods available for consumers. Proliferation of business activities would focus on customer relationship management, which is to achieve competitiveness (Chen et al., 2003). As the concept of customer relationship management has a significant change, there are a variety of CRM definitionsRead MoreWhy Is Customer Relationship Management?1953 Words   |  8 PagesHow and why is Customer Relationship Management (CRM) important to sports marketing managers? Introduction Since the early 1990s, the concept of relationship marketing has been promoted by academics, which centres on one-to-one relationships between parties. With the increasing competition in the global market and the development of marketing theory, especially consumer behaviors, relationship marketing has made way for the idea of CRM (Smith and Stewart, 2014). This idea is also consistent withRead MoreCase3 Ba560 Essay627 Words   |  3 Pagesï » ¿BA 560 Management of Information Technology Oct, 18, 2012 Arbor Day Foundation Implements Constituent Relationship Management System Case Summary As the Arbor Day Foundation grew, leaders replaced its decades-old legacy system with Microsoft Dynamics CRM to rapidly develop and deploy customized constituent relationship management applications for its many conservation programs. Questions 1. Why are changes to legacy ISs needed? Why were changes needed at the Arbor Day Foundation? First, theRead MoreZappos Case Study751 Words   |  4 PagesQ1. Why would Zappos benefit from the implementation of a CRM system? Zappos would benefit from the implementation of a CRM system, because their customers are already at the heart of their business. 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Bearing in mind the increased significance of enhanced customer relationships, this topic is worthwhile to be examined for gaining an insight about the different tactics and strategiesRead MoreEssay about Brown B MIS5000 8 51328 Words   |  6 PagesBarry Brown MIS5000-8-5 What is a CRM, SCM, and ERP? (CRM) stands for customer relationship management. Customer relationship management is the â€Å"Business and technology discipline that uses information systems to coordinate all of the business processes surrounding the firm’s interactions with its customers in sales, marketing, and service† (Laudon, P. Laudon, C). (SCM) stands for supply chain management systems which is â€Å"information systems that automate the flow of information between

James Joyces Ulysses An Analysis - 2500 Words

Ulysses James Joyces Ulysses was written throughout a total duration of seven years, and was published by episodes in The Little Review, an American journal. The eighteen episodes were eventually put together in the form of a novel and published in 1922, in Paris, by Sylvia Beach. Ulysses is one of the most complex and structured novels of modernist literature, and the analogy to Homers Odyssey is revealed at various levels, such as the similarity between Leopold Bloom and Ulysses, the similarity between Molly Bloom and Penelope, or the various themes which exist in both works. The author often mentioned the complex construction of the novel and argued that he had introduced so many riddles and enigmas, that the professors would continue to discuss his book for years to come. In his own words, he has: Put in so many enigmas and puzzles that it will keep the professors busy for centuries arguing over what I meant, and thats the only way of insuring ones immortality (The Guardian, 2000). The novel focuses on one day in the life of advertiser Leopold Bloom, and other recurrent characters include his wife, singer Molly Bloom, and Stephen Dedalus, a young writer. The action takes place in Dublin and starts at 8 in the morning, with Stephen waking up and having a tense breakfast with his roommates, and ends with Leopold and Molly going back to bed at night. During the one day, Stephens mother is buried, Molly consummates her affair with Blazes Boyland and LeopoldShow MoreRelated James Joyce Essay1100 Words   |  5 Pages In selecting James Joyces Ulysses as the best novel of the twentieth century, Time magazine affirmed Joyces lasting legacy in the realm of English literature. 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Symbolism Essay The Scarlet Letter - 1087 Words

Paige Davis Mrs. Walker English III 18 November 2015 Symbolism The Scarlet Letter contains plenty of symbolism in itself. Hawthorne has filled every page with deeper meanings and not always a thorough explanation. Almost everything is a metaphor, even the smallest things that anyone could think of. After the Custom-House intro, Hawthorne leaves his readers in a Puritan society, at a door that’s â€Å"heavily timbered with oak, and studded with iron spikes† (1.1). Granted, it s a prison door. But the narrator goes on to describe the door as never having known â€Å"a youthful era† (1.2). This door is only 15-20 years old, and it is â€Å"marked with weather-stains and other indications of age† (1.2). The prison represents the harsh life of the Puritans, including everything that is strict and lawful in the society. The prison represents a place of darkness and sin, and right beside the door sits a symbol of the exact opposite. The rose bush next to the door represents an element of grace and forgiveness. Since the prison represents such negativity, the proximity of the rose bush proves itself interesting, because of the contrast it brings. By starting the novel with an ugly door and a beautiful rose bush, Hawthorne proves that the topics of mercy, grace and justice will be extremely relevant in the chapters to come. Pearl is one of the biggest symbols in the book, and she even comes up before the A does. Pearl is just as much of a symbol as a character; she represents the priceShow MoreRelatedSymbolism in The Scarlet Letter Essay1252 Words   |  6 PagesSymbolism can be defined as a figure, character, or object that is used to represent complex or abstract ideas. By expressing an idea in the form of an image, the reader can visualize the concept more concretely. The old expression, â€Å"a picture is worth a thousand words,† applies to symbolism as the author creates a visual representation of ideas. 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Furthermore, in his satires, they all shared a common point in structure and his use of symbolism to develop meaning for his works. With the use of symbolism, Hawthorne is efficientlyRead MoreEssay on Symbolism of the Scaffold in The Scarlet Letter939 Words   |  4 Pages In the novel The Scarlet Letter by Nathaniel Hawthorne, we notice that action only happens in a few places, among which are the forest, the market place, the governor’s residence, and Dimmesdale’s house. Although all these locations are significant to the story, the most important symbol among them is certainly the scaffold in the market place, where the story begins and ends. The scaffold’s meaning changes throughout the stor y and has different values for different characters. It represents humiliationRead MoreThe Scarlet Letter: Symbolism in the Forest Essay examples881 Words   |  4 PagesThe Scarlet Letter: Symbolism in the Forest The path strangled onward into the mystery of the primeval forest(179). 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When people first read The Scarlet Letter, they notice not only the characters, but also the objects, which may be non-living, but carry tons of meaningRead More Symbols and Symbolism in Hawthornes The Scarlet Letter Essay2336 Words   |  10 PagesOutline Thesis Statement: Nathaniel Hawthorne used symbolism to bring meaning into his book The Scarlet Letter. I. Symbolism A. Definition B. Style II. Symbolism in characters A. Hester B. Dimmesdale C. Chillingworth D. Pearl III. Symbolism in objects A. The scarlet letter B. The scaffold C. The forest D. The brook IV. Symbolic relations between characters and objects A. Characters and the scarlet letter B. Characters and the scaffold C. Pearl and the

Compare the presentation of Juliet in Act 1 Scene 5 in Romeo Juliet with the presentation of the same character Essay Example For Students

Compare the presentation of Juliet in Act 1 Scene 5 in Romeo Juliet with the presentation of the same character Essay Compare the presentation of Juliet in Act 1 Scene 5 in Romeo Juliet with the presentation of the same character in Baz Lurhmans adaptation of the play Introduction * Romeo and Juliet tells the tale of a metaphysical vision of mutual love that drowns and perishes in its idealistic and vehement nature. * Within the play three intertwining themes come to a head in Act III Scene V, the intensity of love between the two lovers, the individual versus society and inevitability of fate. * Each of these themes are important to how Juliet is presented by Shakespeare and Lurhman. * Three strands of the play collide head on with one another in Act 3 Scene 5. C * Collision manifests clearly in the character of Juliet. * Throughout the play Juliet makes a transition from innocence to heightened responsibility== there is a heightened sense that she has been forced to mature too quickly, == establishes her as a tragic heroine, == image becomes more apparent as the play progresses. Paragraph 1 Individual vs Society (Full Paragraph) Throughout the play the notion that the lovers are outsiders from society has been present, however both Shakespeare and Lurhman make this idea prominent. Shakespeare uses the recurring theme of light and dark to extenuate this theme. In line 35 Juliet says O now be gone, more light and light it grows. Here Juliet dreads the approaching day which will mean Romeo will have to leave. However the idea of light is interesting, as Shakespeare breaks the paradigm of life and love in light and death and hate in dark, and instead draws new life and love out of darkness, here the couple are breaking societys normalities, which show that Romeo and Juliet are outsiders, as the relationship cannot flourish in light. In line 36 Shakespeare juxtaposes repetition of the word light and dark to emphasise this idea that as there is more light there is more pain for them yet to come. Extending this metaphor of light and dark Juliet says in line 41 Then, window let day in and let life out, Shakespeare u ses a caesura after then, to emphasise Juliets sorrow in having to give up society for Romeo. In some ways the audience can sympathize with Juliet, for the decision she has had to make, to stay with her family, and follow societys traditions, or to follow her heart and go with Romeo. Shakespeare also uses the word curtain, Shakespeare tries to show that such a comparatively unimportant household object is trying to hold the two lovers apart. Shakespeare here tells the audience that nothing can pervade pure love. Lurhman mirrors this effect, where the audience first see Romeo and Juliet intertwined in bed with white sheets; using the colour white gives the effect of purity and almost ethereal love. This sense of untainted love is reflected in the music; with a solo piano, although the music is calm and soothing, it does have a tense quality, which again echoes Juliets choice. In addition, the music may represent what the audience is feeling at that moment, glad to see Romeo and Juliet reunited, but worried by Juliets decision to defy her family and society to be with Romeo. It seems Lurhman tries to convey the message to the audience that the love between the two lovers is at highest when they are hidden from society. Lurhman, like Shakespeare uses a seemingly petty object to convey this. Romeo wraps a sheet round himself and Juliet, this can show that the love most potent as the couple hide, he proves this as the Nurse walks in just as their heads come up from beneath the sheets. This may represent, as soon as they and try and show themselves to society, society oppresses them and forces them back into hiding. However, what should be noted is that Juliet was the one to lift the sheets of them; Lurhman here tries and show the audience that Juliet is making a last attempt to bridge the gap between societys outlook on love and marriage and her love for Romeo, Lurhman uses a side on shot to try and signify this, and as the side shot zooms out it becomes clear that society cannot accept the love between Romeo and Juliet. Comparing this to earlier in the film, the gap was being widened between Romeo and Juliet, now the gap is being widened between her family/society and the love she bores for Romeo. CO NCCCCC. Journey's End, what do you think makes a good officer Essay* Entering Capulet is kindly towards his daughter==however an irresponsive Juliet makes Capulet angry and such parental concern altogether ==evaporates into authoritarian, patriarchal ranting == Capulet shouts epithets, calling * Juliet baggage and carrion for refusing his order. * Capulet now uses Juliets youth to mock her reluctance to marry, ==calling her a crying child and whining puppet. Capulet has degraded his == daughter to chattel an item to be brokered for value. In his fury, == Capulet threatens Juliet with violence and disinheritance if she continues to disobey him, * hang! Beg! Starve! Die in the streets! / For by my soul Ill neer acknowledge thee. * Capulets sudden transformation from seemingly concerned parent to vengeful adversary illustrates his tendency toward impulsive, cruel, and reckless behaviour== tendencies may have contributed to the origination of the feud itself. * He has shown such tendencies previously ==== he wanted to engage the Montagues in a sword fight using his long sword; ====he viciously denounced Paris for wishing to duel Romeo at the ball; ====turned on his only daughter with threats of disinheritance. * Places her in a == nothing to lose position and thereby encourages the defiance he resents so mightily, hence in the play Juliet stands up to him and argues with him. * However Elizabethan == see the viewpoint of Capulet, on organising a perfect suitor, and ==Juliet just going on to reject it, this probably may have fulfilled Shakespeares aim== to shock Elizabethan audiences. * In Lurhmans adaption == the audience also sympathize with Capulet due to Juliets selfishness, dogmatic behaviour, and == hence probably justifies Capulets rage. * Yet to an extent Lurhman has exaggerated the anger of Capulet, ==where he physically assaults Juliet, and the use of high angle shots and view point shots == audience can see that Lurhman is portraying Juliet as a victim. * In addition again Lurhman chooses Juliet to be in white as it symbolises== purity, and her father to be== in red, representing passion. * Camera angles are also very important here== as they zoom into Capulets face showing his hysteria. However emotionally distraught ==Juliet is, she has broken free== of this patriarchal notion of male domination. Conclusion * Throughout Act 3 Scene 5, Juliets character is portrayed in different ways by Shakespeare and Lurhman == used to convey a message to the audience and society== through Juliets trials and tribulations, her emotions and her reactions. ====Romeo and Juliet may be viewed as a philosophical inquiry== into what happens when supposedly perfect love== placed into an imperfect world. * Through exploring Shakespeare and Lurhmans outlook ==on the individual (or the couple) versus society and both Shakespeares and Luhrmans view on the male dominating patriarchal society, we can see both the play and the film hold messages for society, == through two different mediums, == theatre and ==film Lurhman and Shakespeare== question the idea of love and how society and ==the audience perceive it, we find that over the course of the play the notion of love in itself becomes== paradoxical, and there is ==no set way to define it. However Shakespeare ==finds that any definition of love has no substsance , lead us to the conclusion that love is ever flowing and adapting. * And this is what Lurhman has tried to do, and ==contextualise this subtle notion to a modern audience. * Hence Lurhman turns Shakespeares warning, into a more philosophical moral argument against the failures of a society, where the ==idea of love is not prepared to evolve and hence creates a situation where ==human vice takes over this quest for love.