Standardization and Adaptation Essay Example | Topics and Well Written Essays - 2500 words

Standardization and Adaptation - Essay Example Finally, in 1961, the McDonald’s brothers sold the whole share to Mr. Kroc for $2.7 million. In 1967, McDonald’s had opted for its first international venture in Canada. Shortly after that, the license of Eastern Canada’s business of McDonald’s was bought by George Cohon, who had opened the first restaurant in the year 1968. The key to international success of McDonald’s was the use of Franchising. By franchising through the local people, the delivery of the products and the interpretation of their US brands to the local people regarding product and services became much easier. In this context, the report focuses on the adaptation and the standardization conformed by McDonald’s and how it had led to their success. Standardization Standardization signifies creation of a consistent way for carrying out procedures and tasks. Standardization can be related to any process that is being carried out in the organization such as, machinery standardiza tion, operation standardization, drawing standardization, inventory standardization, communication standardization and clerical process standardization. Operation standardization signifies that the operation can be conducted by any one. ... This is implemented within the organization to ensure that the end product of the organization is of consistent quality and is easily comparable to other products of same class. Standardization is seen to be adopted by various business processes when the organizations aim to achieve consistent level of quality. For instance, in case of fast food franchises, detailed outlines are provided regarding the preparation of food so that the customers experience the same taste and flavour, regardless of the franchise of the chain that they are visiting. Adaptation related to the environmental demands often requires non-trivial changes related to the structure, ideology and technology of the organization. There are several dimensions along which the organizational adaptation are implemented; for instance, the changes in the core features such as, technology along with changes in more peripheral characteristics such as, changes in the advisory team. Adaptation Adaptation is defined as the alter ations made to the system due to the forces that lead to the changes in the business climate. Organizational adaptation is defined as the response that the organization generates through changes in ideology, technology and structure due to the changes in the environmental opportunities and demand. The performance of the organization is dependent on a large number of factors that are related to the business environment and therefore, adaptation becomes important for the organization. This does not imply that an organization requires constant adaptation to the environment because if the business environment is stable, then it requires very little adaptation (D’aunno and Price, 1985; Huq, et al., 2003; Kammerlander, 2013).