Strategic Resort Management Essay Example | Topics and Well Written Essays - 1750 words

Strategic Resort Management - Essay Example Lastly, the paper would also build a case for different actions that could be used to counteract the perceived threats and try to look for options which would help in meeting the anticipated opportunities. Tourism industry, with special regards to resorts, is considered an important sector in the UK economy. Back in the year 1999, an astounding 22 1/2 million visitors came to visit UK (Torkildsen, 2005). The expenditure on the tourism industry in 1999 was estimated close to sixty one billion pounds (Torkildsen, 2005) and the total employees catering to the tourism industry were estimated to be close to 1.8 million people. The tourism industry is widely fragmented and according to the government estimates, there are over 125,000 businesses related to the UK tourism, out of which only 20% have an earning of over 250,000 pounds per annum. (Aramberri & Butler, 2005) Tourism industry is the world's largest industry and hence it is vital for the world economy. It directly or indirectly generates 11% GDP and provides jobs to over 200 million employees across the globe (Holloway & Taylor, 2006). The employment opportunities in the UK alone, with special regards to bars, pubs, restraints, cafes, night clubs, travel agencies, tour operators and tourist accommodations are immense but the problem lies in terms of competition. (DCMS, 2000) Of the total number of tourism related business in the UK, 80% do not earn beyond 250,000 pounds per annum and hence the employment opportunities through these organizations have limited growth potentials (Aramberri & Butler, 2005). The above mentioned sectors are directly or indirectly dependent on the tourism industry and when we take the example of a resort, which in itself is a self sufficient tourist hub, we forget to underline the problems of a mismanaged work force. If one of these sectors suffers a loss, the other sectors would automatically be affected and vice versa. Besides providing various employment opportunities and generating an annual income for the growth of a nation, the tourism industry with special regards to resorts in UK, gives an ample scope to numerous educational institutions (ONS, 2000). Various new courses and subjects pertaining to tourism benefit through this expanding trade. (EuroStat, 1998) The Necessary Threats To Counteract And The Opportunities To Capitalize On The UK tourism industry is a boon of sorts and is stated to provide ample work opportunities to millions of its citizens. As far as opportunities are concerned, there is no bigger opportunity than providing employment to all. The need for money is the single most driving factor which propels the citizens of a nation to work towards achieving their goals in a systematic manner. Resorts in UK provide employment opportunities to hundreds of thousands of individuals and this in turn increases the overall employee satisfaction scores. (Mort, 2006) If the tourism industry is to capitalize on its recourses, it needs to justify its act in terms of providing ample opportunities to those who deserve the most. Likewise, the growth of a resort with regards to the influx of tourists is directly proportional to the growth of those sectors which support the basic functionalities of a resort (Karl W. W'ber, European Cities Tourism (Organization), 2002). Meat shops, cafes,